OBJECTIVE:

Introduce a YPB x Barry’s collection shaped by the expertise and training insights of Barry’s instructors.

CREATIVE STRATEGY AND EXECUTION

01 / CAMPAIGN

At a high level, we needed to establish the YPB x Barry’s partnership, and introduce the collaborative collection.

The overarching messaging carries through to site and email placements, creating a consistent campaign story across touchpoints.

Launch CTV

The headline establishes the collaboration, while the subcopy connects YPB’s “Your Personal Best” positioning to Barry’s iconic Red Room.

Three Barry’s trainers from our product test group bring authenticity and built-in audience recognition to the campaign.

02 / EXPERIENTIAL + SOCIAL

Rooted in both brands’ community-driven identities, we brought YPB to Barry’s Austin audience through an immersive pop-up experience featuring Barry’s trainers, complimentary YPB, on-site fittings, a smoothie bar, and exclusive giveaways.

The result: a firsthand experience of YPB, built for the Barry’s community.

And of course we had our social team capturing the experience in real time, bringing the energy of the event to a wider audience.

Beyond the collection, the partnership created a connected brand experience spanning campaign, community, and in-person engagement.