SOCIAL

Instagram + TikTok

The best social work doesn’t just perform—it resonates. It gets shared, saved, stitched, and screen-recorded. It’s timely without trying too hard, and branded without losing the plot.

I was a core creative on the Abercrombie & Fitch social team (2021 - Present), leading concept development, collaborating with art direction, producing lives, and writing everything from Instagram captions, TikTok scripts, and influencer briefs.

Whether building tentpole moments or refining the everyday, I helped shape how the brand showed up online—with a voice that could flex across platforms and still feel like us.

If you would like to see the full experience check out Abercrombie Instagram and TikTok pages as well as abercrombie kid’s Instagram