Resume

Experience

Abercrombie & Fitch — Columbus, Ohio

Copywriter (November 2025 - Present)

  • Lead copy across social channels, overseeing execution while mentoring and developing junior copywriters

  • Develop and execute editorial-led campaigns for U.S. and international markets, ensuring global consistency with local relevance

  • Pitch forward-looking campaign concepts to senior leadership, influencing creative direction and seasonal storytelling

  • Edit and contribute to brand books, refining voice, tone, and messaging frameworks across categories

  • Partner closely with creative, art, and marketing teams to deliver cohesive, brand-aligned storytelling across platforms


Associate Copywriter (October 2023 – November 2025)

  • Lead copywriter for Abercrombie’s social team, shaping platform strategy, tone, and voice across Instagram, TikTok, and Pinterest

  • Develop editorial campaign concepts in collaboration with art direction, design, and strategy partners

  • Write scripts and voiceovers for video-first content, driving engagement across organic and paid social

  • Collaborate on-location with art directors to ensure copy and visuals are aligned in real time

  • Contribute to monthly creative marketing planning and cross-functional brainstorms

  • Mentor junior copywriters, providing feedback and guidance to elevate overall team output

Assistant Copywriter (September 2021 – September 2023)

  • Helped define Abercrombie’s evolving social voice during a pivotal brand rebrand

  • Wrote copy across Instagram, TikTok, Pinterest, paid social, and email for Abercrombie & Fitch and Abercrombie Kids

  • Supported editorial and campaign development from concept through execution

  • Collaborated with art directors, designers, and strategists to deliver cohesive, multi-channel campaigns

E&J Gallo Winery — Modesto, California
Copywriter Intern (May 2021 – August 2021)

  • Produced copy across multiple brands for email, CRM, POS, packaging, social, and video

  • Contributed to brainstorms, design critiques, and photoshoots, ensuring creative alignment

Goodley Bullen PR — London, United Kingdom
PR Intern (May 2019 – August 2019)

  • Built and maintained client relationships while managing databases and merchandising sheets

  • Coordinated brand presence at high-profile events, including the Royal Ascot

Scop.io — St. Louis, Missouri
Social Media Intern (May 2018 – August 2018)

  • Wrote compelling copy and fostered partnerships with existing and potential collaborators

  • Designed posts and stories to enhance brand visibility

Education

Indiana University Bloomington — Bloomington, Indiana

BA, Media Advertising (Specialization in Creative Advertising)

Minor in Marketing

Skills

COPYWRITING & CONCEPTING

  • Editorial Campaigns

  • Social-First Storytelling

  • Paid Media

  • Scriptwriting & VO

  • Email, CRM & POS

  • Print

ART DIRECTION

  • Set Building

  • Branding

  • Brief Writing

  • Typography & Layout

EDITING AND PROOFING

STRATEGY

  • Brand Voice Development

  • Social Strategy (Instagram, TikTok, Pinterest)

  • Trendspotting

  • SEO Writing

  • Editing & Proofing

  • Team Mentorship

Tools

Adobe Creative Cloud (Illustrator, Photoshop, InDesign)

Airtable

Procreate

Dash Hudson

Microsoft Office 365

Google Drive (Sheets, Analytics)

Figma

Keynote

Mural

Languages

English

Spanish (B1 - Intermediate Level)