- Maria Ulmer, Graphic Designer at Abercrombie & Fitch

That resistance shows up in the work.

I’m a copywriter who believes language should do more than fill space—it should shape culture, spark connection, and invite people in. With a strong editorial instinct and a taste for bold ideas, I build concepts that earn attention and make people feel something.

Currently I’m a copywriter at Abercrombie & Fitch, working across both the Abercrombie Adults and Kids brands on their concepting teams and helping lead their social channels. Alongside a talented group of creatives, I’ve helped shape the voice, persona, and social presence behind Abercrombie’s resurgence.

Driven by curiosity and a refusal to settle for the expected, I push ideas further, challenge assumptions, and help teams bring ambitious concepts to life.

I believe strong storytelling has the power to spark change—and that good marketing can do more than sell. When audiences see themselves reflected in the work, when they feel understood and valued, the stories we tell resonate deeper and last longer.