It’s true.

Through a well-rounded command of language, a boundless imagination, and an innate understanding of human nature’s hunger for connection and meaning, I’ve made a career out of crafting attention-grabbing ideas and bold concepts.

Currently, I’m a copywriter at Abercrombie & Fitch, supporting both the Abercrombie Adults and Kids brands on their respective concepting teams and leading their social channels. Collaborating with talented creatives, I’ve contributed to shaping the voice, persona, and social presence behind Abercrombie’s revival.

While I’m early in my copywriting journey, my sharp skill set and relentless curiosity allow me to push boundaries, achieve creative ambitions, and lead my teams to success.

I believe strong storytelling can spark change, and good marketing can do more than sell—it can inspire. My creative goal is for the audience to see themselves in the work I do, because when people feel seen, understood, and valued, the stories we tell resonate deeper.

- Maria Ulmer, Graphic Designer at Abercrombie & Fitch