- Maria Ulmer, Graphic Designer at Abercrombie & Fitch

That resistance shows up in the work.

I’m a copywriter who believes language should do more than fill space—it should shape culture, spark connection, and invite people in. With a strong editorial instinct and a taste for bold ideas, I build concepts that earn attention and make people feel something.

Currently, I’m a copywriter at Abercrombie & Fitch, working across the company’s family of brands on campaign concepting, site, and store teams, having previously led social channels. Alongside a talented group of creatives, I’ve helped shape the voice, persona, and social presence behind Abercrombie’s resurgence.

Driven by curiosity and a refusal to settle for the expected, I push ideas further, challenge assumptions, and help teams bring ambitious concepts to life.

I believe strong storytelling has the power to spark change—and that good marketing can do more than sell.