YPB x TJ Watt

Campaign / Site + Email / Paid + Organic Social

OBJECTIVE:

Develop a summer campaign featuring an NFL athlete with a genuine passion for YPB and a hands-on-role in shaping the product through their feedback and expertise.

CREATIVE STRATEGY AND EXECUTION:

01 / CAMPAIGN

02 / SITE AND EMAIL

As with most of our campaigns, the launch extended across site and email placements to create a cohesive brand experience.

Email Example

03 / PAID + ORGANIC SOCIAL

On organic social, we offered a closer look at TJ’s active lifestyle and relationship, two of the most engaging themes across his channels.

We wanted to show TJ putting YPB to the test through both his workouts and recovery, with product-focused subcopy highlighting his firsthand insights and the collection’s performance benefits.

Site Example

Behind the scenes, we worked closely with TJ and Dani Watt to secure product sign-off, ensuring both men’s and women’s activewear were informed by firsthand athlete insights.